FashionLife & Style

Step One takes Big and Tall underwear a few steps further!

The market for Big and Tall men’s underwear is getting pretty competitive — and honestly, we love to see it!

It seems like every week a new Big and Tall underwear company is popping up — but this isn’t a bad thing. It just goes to show us that people have noticed the absence of good, quality underwear and clothing for men of size, and have decided to do something about it. And though the market is competitive, it’s not oversaturated and this is a good thing. 

However, this does mean that new underwear brands will have to figure out what makes them stand out from the crowd, and that’s where Step One comes in. Big and Tall underwear brand Step One believes that their focus on fit and ethical construction, topped off with an amusing and fun marketing campaign, gives them a leg up in the Big and Tall underwear game. 

Step One knows how to make a comfortable pair of underwear! Featuring 3D comfort pouches as well as Ultraglyde panels that prevent that annoying “chub rub” friction, it’s obvious that they are dedicated to providing big boys with a comfortable fit. 

Not only do the Ultraglyde panels stop that unwanted friction, but they are also made from the same material found in biking shorts and compression leggings, which help ensure the legs won’t ride up. Made from a bamboo fabric that breathes and wicks away sweat, Step One Big and Tall underwear seems essential for big boys who deal with a bit of extra heat!

For Step One, being ethically made is just important as having a great fit. In the video below, Step One founder Greg Taylor explains why finding a factory that shared his values and ethics — such as fair wages and working conditions and no forced child labor — was important, and how plans to keep these standards moving forward. 

With sizes up to 6XL, comfortable fits and ethical standards, it’s hard not to give Step One a go! I mean, they’re so sure you’ll love their underwear that they offer a full refund if you don’t like them. And if you don’t like the way they fit, they will even send you a different size!

So, what are you waiting for? Step One, Get Some! 

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BWM Staff

Our Staff Writing Team works hard to bring you great content and share news & events from the bear community and beyond.