‘Drag Race’ royalty star in new three-episode Jack Daniel’s series

Drag goes to Lynchburg, Tennessee! 

Jack Daniels is now serving us Tennessee Fire — a flavored whiskey specialty that blends the bold character of Jack Daniel’s Tennessee Whiskey with cinnamon liqueur. And what better way to promote it than dragging it out, honey?!

Three of the most celebrated queens to come out of RuPaul’s Drag Race, Bebe Zahara Benet, Trinity the Tuck and Manila Luzon, are the stars of a new three-episode series entitled Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp. Shot on location at the Jack Daniel Distillery, Drag Queen Summer Glamp combines two things that Bears need for some great entertainment — alcohol and drag! 

According to The Advocate, Drag Queen Summer Glamp follows the queens as they compete in glamping challenges and learn some new tricks from local Jack Daniel’s employees, all while planning a small-town Pride and sprinkling a little drag magic over the town of Lynchburg, Tennessee. With this new series, Jack Daniel’s not only wanted to promote Tennessee Fire, but show how Pride celebrations can bring diverse people together anywhere.

The drag stars had a lot to say about working on the new series. Bebe Zahara Benet stated, “The idea of three big city drag queens glamping out at the iconic Jack Daniel Distillery was an experience I couldn’t pass up. I had no idea what to expect, but the distillery staff really rolled out the red carpet for us. Who would have thought we had so many fans in Lynchburg?”

“Jack Daniel’s gets drag culture — which is all about celebrating individuality and inviting others to accept you as you are,” said Trinity. “As someone from a small town in Alabama, I’m thrilled to be part of a series that promotes dialogue between different communities while raising visibility of LGBTQ+ people in rural areas.”

“This is how Pride should be celebrated: with friends — new and old — in a place you would

never expect,” said Manila. “After a year in lockdown, it’s great to be back outside doing the things we love while also experiencing something totally new.”

Lauren Richmond, Jack Fire Brand Manager, stated, “Jack Daniel’s Tennessee Fire is honored to partner with Bebe, Trinity, and Manila on a campaign that reaffirms our commitment to the LGBTQ+ community.” 

“This series demonstrates our brand’s holistic approach to engaging the consumers we serve through culture and unexpected partnerships.”

See the first episode of Jack Daniel’s Tennessee Fire presents Drag Queen Summer Glamp below! Find out more about Tennessee Fire at JackFirePride.com

BWM Staff

Our Staff Writing Team works hard to bring you great content and share news & events from the bear community and beyond.