Burger King and Ronald McDonald make out in Pride ad from Finland!

A new Burger King ad campaign in Finland was released last week to celebrate Helsinki LGBTQ pride by showing the Burger King mascot making out with his rival, Ronald McDonald. The ad is simply and appropriately called, “Love Conquers All.”

The ad campaign, which depicts the two fast food burger icons forming a heart, was launched by Burger King Finland, the official partner for Helsinki Pride, which ended Sunday. Helsinki Pride kicked off on September 7, after being delayed for a while due to the COVID-19 pandemic.

In a statement to Adweek, Burger King Finland’s brand manager Kaisa Kasila said that the design reflected the values that Burger King has always supported and held dear. “Burger King has always stood for equality, love and everyone’s right to be just the way they are,” she said. “The only instance where it might not seem so is when we’re bantering with our competitor.”

While both McDonald’s and Burger King have shaded each other numerous times in the past, Kasila wanted to show that Burger King still respects McDonald’s. “We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins,” she said. “And we know McDonald’s stands for the values we stand for, too.”