The Trevor Project and Publicis Health Media join to address LGBTQ youth suicide

Market-leading media agency Publicis Health Media and renowned non-profit The Trevor Project join forces to bring awareness to suicide risks and resources and save young LGBTQ lives.

Publicis Health Media (PHM) and The Trevor Project announced a new partnership today, with the non-profit becoming the primary social impact partner of #PHMLove, the agency’s platform for community outreach. The organizations align their missions to save lives through activations that will run throughout 2021 and include educational programs and awareness campaigns. 

The announcement comes amid a national mental health crisis, as 20% of Americans indicate their mental health significantly worsened in 2020, according to the American Psychological Association1. Suicide is the second leading cause of death among young people, and LGBTQ youth are more than four times more likely to attempt suicide than their straight or cisgender peers.

The collaboration between #PHMLove and The Trevor Project will help close the gap in public knowledge about the myriad factors that can increase an LGBTQ young person’s risk for suicide, as well as demonstrate the urgency of more technological solutions for suicide prevention. PHM, a market-leading agency that was recently named “Best Place to Work for LGBTQ Equality” by Human Rights Campaign as part of the Public Health collective, leverages expertise in connecting people with life-changing health solutions while elevating diverse perspectives in media and marketing. 

The partnership will incorporate strategies across employee engagement, editorial and social storytelling, digital media, public relations, and live experiences to drive increased awareness of The Trevor Project’s mental health resources among diverse communities, contributing to the non-profit’s mission to end suicide among LGBTQ young people. 

“Improved health and wellness begins with awareness and knowledge, advocacy and collaboration. When it comes to the health and wellbeing of our LGBTQ youth, there is no better partner than Trevor Project to help address the acute challenges these youth face today, and furnish solutions for a better, more supportive future,” said Andrea Palmer, President of PHM. 

“We’re thrilled to embark on this partnership to create meaningful change in LGBTQ lives, and grow our agency’s own commitment to celebrating diversity and driving better health outcomes for all.”

“Partnering with PHM will help The Trevor Project share our crisis services and educational resources with even more of the 1.8+ million LGBTQ young people who seriously consider suicide each year in the U.S.,” said Joshua Weaver, Vice President of Marketing for The Trevor Project. 

“Education, creating a public dialogue, and decreasing mental health stigma are all paramount to suicide prevention. We’re looking forward to collaborating throughout the year to share messages of love and support so LGBTQ young people know they are never alone.” 

Group Nine, the no. 1 video publisher on mobile in the U.S., and home to NowThis—the no. 1 most-watched mobile news brand globally, will also create content shining a light on this issue via NowThis’ GLAAD Award-nominated series, “SEEN.” To mark the launch of this partnership, #PHMLove + The Trevor Project are presenting season three of “SEEN,” which is hosted by LGBTQ rights activist, Jazz Jennings and spotlights creators, influencers, and trailblazers who are raising their voices and bringing excluded narratives to center stage in pop culture. “SEEN” season three will run across NowThis social channels and will appear on a new SEEN destination on nowthisnews.com. 

Together with Group Nine and NowThis, PHM and The Trevor Project will be addressing issues of awareness and advocacy with editorial content throughout the year on this issue. This collaboration speaks to the shared dedication to advancing the national health and wellness landscape through innovation and acceptance, particularly within deeply and disparately impacted communities. 

For more information about this collaboration, new content and upcoming initiatives, visit the microsite, and follow both organizations on social media PHM: Twitter, Instagram and LinkedIn; and Trevor Project: Twitter, Instagram and Facebook.