Who ever thought that “Head, Shoulders, Knees and Toes” could get this sexy?
Condom brand SKYN has joined forces with popular Canadian artist Peaches, director Matt Lambert and London-based cinematographer Rina Yang to turn the popular children’s’ tune “Head, Shoulders, Knees and Toes” into something a little more adult.
In a steamy new condom ad, the song is sung as mostly queer couples interlock their fingers, knees, toes and other limbs, and engage in various intimate activities. Hence, the campaign slogan: “Pleasure is an endless exploration.”
The couples featured in the ad are actual couples, and director Matt Lambert reveals that it is the most non-cishet campaign SKYN has ever done.
“Much of my work over the years has focused on authentic representations of queer intimacy, love and sex,” Lambert said in a release. “It was so exciting to be able to bring these worlds, and experience of directing countless intimacy/sex scenes, to a mainstream commercial space.”
SKYN wrote in a statement: “In a world where we need to avoid touch outside, being stuck indoors gives us an opportunity to explore the touch of intimacy more than ever. At a time in which we can’t travel far, the possibilities to discover through pleasure are limitless — a whole new world right at our fingertips.”
Watch both the widely released campaign video and the even steamier director’s cut below!