Key West Vibes: Bear Mag Delivers Tanks, Caps & magnets for the season.

There are few settings more perfectly suited to a fashion shoot than Key West during Woof Week, and this year, Bear Mag delivered exactly that kind of moment. The brand’s latest collection of tanks, caps, and fridge magnets, each carrying the Bear Mag logo, made its debut under the Florida sun at the legendary Island Mates Manor, with Jason Tazarian and Alex Tikas bringing the looks to life in a shoot that was as much a celebration as it was a campaign. (buy Now)

Woof Week 2026 was the backdrop, and honestly, it could not have been more fitting. The energy of the event, the community, the heat, the swagger; all of it fed directly into what Bear Mag has always done best: pieces that feel at home on real bodies, in real spaces, in the middle of real life being lived loudly and without apology.

The tanks themselves are built for the season and the scene. Relaxed cuts, quality construction, and the kind of wearability that carries you from a poolside afternoon straight into a late night without missing a beat. The caps are a natural companion, practical and sharp, with the Bear Mag logo sitting clean on the front. And then there are the fridge magnets; small, but the kind of thing that ends up front and centre on every refrigerator door because they are just too good to tuck away.

This is only the beginning. More drops are coming, and if this first collection is anything to go by, Bear Mag is building something worth paying attention to.

Jason Tazarian and Alex Tikas brought a natural ease to the shoot that no amount of staging could manufacture. Island Mates Manor, draped in Key West’s particular brand of lush, unhurried beauty, did the rest. The resulting images are exactly what this community deserves to see: themselves, reflected back with style and dignity.

The new Bear Mag tanks, caps, and fridge magnets are available now. Watch this space for what comes next.

To get your hands on any of the products we are offering 10% off your whole order, click here.